The Green Paper Guide: How to use LinkedIn to grow your personal brand

In a world with tons of regulations for marketing cannabis, one of the best tools to utilize is the personal brands within your company. People buy from people. They no longer trust institutions.

Believe it or not, LinkedIn is an amazing place for cannabis operators to grow their brands. What was once a stuffy, reserved website for job seekers is now one of the cannabis industry’s safest havens. It's time to double down on the high organic reach LinkedIn gives operators before it disappears—like Facebook's reach (or should I say Meta) that cratered in 2012.

Authenticity and personalization are the most important part of building your LinkedIn profile. Finding a way to tie these concepts into the world of the cannabis business is truly the secret sauce to building great relationships on LinkedIn. The lessons you learn from this guide will help you generate content that consistently receives more engagement than most creators on LinkedIn today.

What you'll learn from this guide:

• Understand the importance of optimizing your profile on LinkedIn
• Learn how to build your network and find connections in the cannabis industry 
• Understand how to effectively engage in the cannabis industry on LinkedIn
• Learn how to drive engagement to your LinkedIn 

Who’s it for?

This guide is intended for individuals in the cannabis industry that want to grow their brand, increase engagement, and expand their network on LinkedIn. A lot of the advice is geared toward new LinkedIn users, but anyone with a small network in cannabis can benefit from this guide.

About The Green Paper

The Green Paper, led by Kaitlin Domangue, is a 3x weekly newsletter read by over 29,000 ambitious cannabis professionals from all around the world. Kaitlin is passionate about cannabis policy, cannabis business trends, the medical cannabis market, cannabis business operations, and helping people navigate the ever-evolving cannabis industry.